Recruiting Gibraltar’s next generation of leaders

The Advanced Leadership Foundation worked with ULTRA Studio to recruit the 2026 cohort of the Washington, D.C. Shadowing Program — an eight-week experience for young Gibraltarians working alongside senior leaders, policymakers, and institutions in Washington. HM Government of Gibraltar funds the program, and the Foundation runs it in Washington, D.C. We built and executed the full campaign in under four weeks: strategy, landing page, application system, organic and paid social, video, and the email and CRM journey through to arrival in Washington.

Behind the page, an application system built to UK-GDPR standards screened eligibility at the front of the form, let applicants save their progress and return securely, and kept identity documents out of the campaign tools entirely. Registered candidates moved through a scheduled email journey to the deadline. The campaign closed with more qualified applicants than places — enough to fill the cohort and hold a reserve list, a strong result for a campaign run in under four weeks. The applicant pool was delivered to the joint Foundation and Government panel with a scoring rubric and workbook.